What is Google Keyword Planner?
Google keyword planner is a tool that helps google ad campaigns discover new keywords and see estimates and stats related to keywords. The keyword planner is a crucial tool for your PPC marketing strategies and the best thing its that its free as long as you have an active google ads account to use it. Google Ads is one of the most efficient lead generation tools as it allows you to “cut the line” in front of your competitors and let your company display on top of search results.
What insights can you get off the Google Keyword Planner?
In this Article we will go over how to use the discover new keywords feature of the google keyword planner.
Google Keyword Planner is loaded with insights on the keywords you search for, however these are the main ones you want to focus for your PPC moving Keywords.
- Average Monthly Searches: The estimated amount this keyword is searched for each month.
- Competition: How popular the keyword is amongst competitors.
- Bidding Range: Pay per click Amount, the cost of the keyword
- Account Status: If its in your account.
Pro Tip: Find a keywords with high average monthly searches, with medium to low competition and at a reasonable bidding range for services you offer. Talk to a Movers.gg digital marketing expert about efficient keyword research.
How To Use The Google Keyword Planner Tool for moving company ppc
As mentioned above, you need to have an active google ads account in order to use the tool. Follow the steps to access the keyword planning tool.
- Open your ads dashboard
- Head over to tools and settings
- Click on keyword planner.
Once you’re in the planner you have the 3 options;
- Discover new keywords
- Get search volume and forecast
- Organize keywords into ad groups
We will be covering “Discover new keywords” section of the keyword planner.
Once in “Discover new keywords” you can add keywords related to your ppc for movers campaign. Google will use the keywords you feed such as “moving service” and “movers in (your service area)” and it and will generate suggestions you can use for your PPC campaign.
Remember these are “broad” match type keywords, and you will need constant maintenance to ensure your budget is being well used. Our Mover PPC services include ad optimization and we add all non related keywords to a negative keyword list so that google does not bid on unwanted keywords such as “U-Haul” or “truck rentals”.
Luckily from the suggestions, you are able to add negative keywords to make your campaign that much efficient. Paid search campaigns are only effective if you are paying for the keywords that matter to your campaign.
Pro Tip: Use google suggestions to broaden the search and generate more keywords related to the original search.
Use the Refine Keywords feature to narrow down the keywords. You can narrow down by:
- Branded or no-branded
- location type
Once you have list ready, you can download all keyword ideas and implement them into your live campaign, or use them for other purposes such as website content, social media campaigns or other marketing campaigns.
Remember, You need an optimized landing page that users can easily reach you either via a contact form or a phone contact. Having a poorly optimized website will drop you ad quality score and google AdWords or other search engines wont display ads to potential customers.
Using the Google keyword planner is an essential tools for moving companies to run effective ppc campaigns. This without question is one of the best free tools out there that your company needs to take advantage on. At movers.gg, we provide ppc services for moving companies, utilize these tools and many more in order to ensure your campaign is performing at its best.